D&AD New Blood Brief _ Audible
This brief was a D&AD New Blood brief from Audible. In that brief, Audible want to attract people to register for the 30-day-trial of the Audible Service. And the solution should be able to gather the Audible community. They also want to use this solution to attract people who are time-poor and seeking self-improvement during their leisure time. They are expecting to use these OOH in London, Manchester and Edinburgh. So I chose to use the bus to gather the people who enjoy audiobooks and encourage them to learn more about the city they live and work in through Audible's service.
